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The Artificial Intelligence Boom in Business: Trends and Impacts

In 2023, AI adoption surged to 91%, transforming business operations and significantly boosting the economy. Generative AI is emerging as a key area of interest despite being a small part of total investments.

The year 2023 was a turning point for artificial intelligence (AI) in businesses, with exponential growth in adoption and interest. Here are some of the most significant trends and impacts:

  1. AI Adoption: In 2023, generative AI became a mainstream topic everywhere, in every context. According to the Digital Infrastructure report “Building intelligence into your business” by Colt Technology Services, 91% of companies intend to adopt AI in some form, marking a significant increase from 33% in December 2022. This surge in adoption is driven by IT leaders who foresee an increase in spending on digital infrastructure over the next 12 months to support business applications, including artificial intelligence and the On Demand network.
  2. Economic Impact: The adoption of AI has a significant impact on the economy. It is estimated that AI will contribute 329 billion euros to the Italian economy by 2030. This demonstrates how AI is becoming a growth engine for businesses.
  3. Generational Differences: IT managers aged between 25 and 34 are more likely to implement AI in various daily business functions, such as risk management, sales, human resources, fraud detection, and research and development. In contrast, older IT leaders are more focused on specific purposes, such as marketing or security.
  4. Geographical Differences: The spread of AI varies between countries. For example, Japan and Singapore are at the forefront of AI adoption, while Italy and Germany stand out for introducing AI in fraud detection and customer experience.
  5. Generative AI: Although generative AI represents only 5% of total investments, it is a sector of great interest. Generative AI projects are emerging, and the Italian public is increasingly aware of the topic.

In summary, AI is transforming the way companies operate, creating opportunities and challenges. Its adoption continues to grow, and the future promises further developments and innovations. 🚀

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